If you are somebody constantly in search of affordable ways to effectively optimize your brand, I’d suggest you go into deep analysis on sticker marketing. In the event it convinces you, next thing you must do is to design and implement it appropriately.
Here are some helpful tips.
Establish your goal. Request, “What do you need to achieve”? Do you want to create awareness, or simply wanting to let people know about a lower price that you offer?
Would you like a decoration? Whatever your goal is, make sure you keep that in mind when creating your sticker design while considering the size, form, and stock of your published stickers.
Make your stickers versatile.
Make it more than simply a self-promotional item- enabling your customers to have tons of reason to use them. Start to find ways on how you can add value that matches your brand. The longer the stickers are around, people will much more likely take notice.
Shape and size should be handy. Always consider your recipients. How will they use the stickers, will the size and shape fit for the purpose that it will serve? Example: If stickers are getting handed out at an event, stickers must be small enough and easy to insert in someone’s pocket or bag.
The simpler, the better. By simple, it means that you must show off your logo clearly, offering your brand that added value. For sticker marketing, a short message will go a long way therefore make your stickers impactful. Avoid using many colors, a minimalist approach is encouraged.
There are hundreds or also thousands of clever methods to place your stickers and obtain the most attention and create the biggest impact. Think outside the box. The more creative you are, the better the effect will be. You can do it!
At Gulmen Digital, we promise you high-quality printing at an affordable price. We can help you create the best stickers for you.